Author

John Colascione

John Colascione is Chief Executive Officer of Searchen Networks Inc. and Internet Advertising Inc., and specializes in Website Monetization, authored Mastering Your Website:, and is a key player in several Internet businesses through his search engine strategy company SEARCHEN®.

Opinions

Robo Callers, Phone Spoofing, Auto Dialers; It’s No Longer Annoying, It’s Now Disruptive; Estimates…

John Colascione Mar 2, 2019

An actual call in my Commack, New York office which was conveniently identified by my phone carrier 8X8, as an 'Illegal Scam'. NEW YORK, NY – Everyone gets them – and it’s starting to go from nuisance, to disruptive. Robocalls, Spammers…

Technology

Search Engine Optimization or Sponsored Search, Which One Is Better for My Business? Average Small…

John Colascione Feb 22, 2019

NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been…

Technology

How Internet Giant Google Used It’s Unique Link Measuring Capability and Sophistication to…

John Colascione Feb 18, 2019

Larry Page (left) and Sergey Brin in their friend Susan Wojcicki's garage. NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting “World Wide Web”…

Technology

How Small Businesses Can Save Tremendously by Simply Outsourcing Their Website Administrator or…

John Colascione Feb 9, 2019

NEW YORK, NY – The average salary in the United States for a website administrator or webmaster, according to Salary.com is about $75K per year as of January 31, 2019. This doesn’t necessarily include bonuses, payroll taxes, healthcare…

Technology

Why Today’s Small Business Can No Longer Afford to Ignore Social Media; Despite Being The Last…

John Colascione Feb 7, 2019

NEW YORK, NY – As a business owner, especially a small business owner, your time is as valuable as any other commodity; it’s hard to give it up when running the ship means managing your team, meeting with new and current clients,…