Author

John Colascione

John Colascione is Chief Executive Officer of web services company Internet Marketing Services Inc. He specializes in Website Monetization and is a key player in several Internet related businesses through his search engine and Internet consulting business known as SEARCHEN NETWORKS®. Colascione is also author of a book called Mastering Your Website: The Insider's Guide to Fully Understanding Your Website, Search Engine Optimization and Building Your Brand.

Business

Business: Here’s How to Save Between $50-70k Per Year, and Do So Year After Year, After Year;…

John Colascione Jun 7, 2019

With all of the potential cost of staffing your website, it’s no wonder some businesses will not only avoid a web presence all together, but go as far as suggesting that their business 'does not need' a website, or their industry doesn’t…

Business

Nearly 12 Million Quest Diagnostics Patients’ Medical Info Exposed in New Data Breach of Third-Party…

John Colascione Jun 5, 2019

According to reports, on May 31, 2019, Quest Diagnostics announced that an unauthorized user had access to the personal information of approximately 11.9 million patients through a third-party billing collections vendor. File photo:…

Opinions

Robo Callers, Phone Spoofing, Auto Dialers; It’s No Longer Annoying, It’s Now Disruptive; Estimates…

John Colascione Mar 2, 2019

An actual call in my Commack, New York office which was conveniently identified by my phone carrier 8X8, as an 'Illegal Scam'. NEW YORK, NY – Everyone gets them – and it’s starting to go from nuisance, to disruptive. Robocalls, Spammers…

Technology

Search Engine Optimization or Sponsored Search, Which One Is Better for My Business? Average Small…

John Colascione Feb 22, 2019

NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been…

Technology

How Internet Giant Google Used It’s Unique Link Measuring Capability and Sophistication to…

John Colascione Feb 18, 2019

Larry Page (left) and Sergey Brin in their friend Susan Wojcicki's garage. NEW YORK, NY – In the early 1990’s, the Internet was in its infancy. At that time, a great majority of information on this new and interesting “World Wide Web”…

Technology

Why Today’s Small Business Can No Longer Afford to Ignore Social Media; Despite Being The Last…

John Colascione Feb 7, 2019

NEW YORK, NY – As a business owner, especially a small business owner, your time is as valuable as any other commodity; it’s hard to give it up when running the ship means managing your team, meeting with new and current clients,…