TikTok Owner ByteDance Uses Its Already Famous Short Video Platform To Advertise Its New Social App, Lemon8

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By The New York Times

TikTok seems to be engaged in integration with Lemon8, one other social app owned by TikTok’s Beijing-based guarding firm, ByteDance, by new findings from product intelligence agency Watchful.ai. The obvious new partnership sees TikTok creating a function that may enable customers to sync their Lemon8 posts to TikTok, and then add sounds and music to the posts utilising TikTok’s editor.

Watchful could not provide screenshots of the feature in question, but notes that its methodology uses a combination of computer vision, machine learning algorithms, and flow analysis of publicly available data to identify and emulate app changes. That allows Watchful to discover features before they launch publicly, as it has done many times before. Most recently, it uncovered TikTok features in development like the AI chatbot Tako, a dedicated Shop feed, video stickers and more.

Lemon8, as you may recall, rapidly rose the App Store charts earlier this year around the same time that U.S. lawmakers were discussing moving forward with a TikTok ban or forced sale. The app, a lifestyle social network, had originally launched in March 2020 but was artificially inflated on TikTok this spring.

With suspicious timing, the app “went viral” on TikTok’s video platform after quite a few influencers posted optimistic movies selling Lemon8 utilising comparable language describing it as a mixture of Pinterest and Instagram. Not one of the movies we got here throughout the time indicated they have been sponsored content material or advertisements. This compelled reputation, in flip, pushed Lemon8 into the High 10 General apps within the U.S. App Retailer for several days in March 2023.

Currently, Lemon8 has 25 million estimated worldwide downloads, per market intelligence firm data.ai. Its top 5 markets are Thailand (36% of installs), Japan(24%), Indonesia(21%), Malaysia(7.2%), and the U.S.(7%).

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