NEW YORK, NY – New York City Mayor Eric Adams on Monday announced the launch of a new ad campaign targeting Florida’s LGBTQ community, inviting them to move to New York amid the passing of the so-called “Don’t Say Gay” law that prohibits discussion of sexual orientation and gender identity in Florida public schools in grades kindergarten through third grade.
Adams’ ad campaign takes the form of digital billboards displaying taglines such as “People Say a lot of ridiculous things in New York. ‘Don’t Say Gay’ isn’t one of them,” with the words “Don’t Say Gay” written in a rainbow-colored font, a symbol of the LGBTQ community.
In a press conference at City Hall, Adams noted that the ad campaign – which is privately funded, and not utilizing taxpayer dollars – will last for eight weeks and the billboards will be located in Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach.
“We are going to loudly show our support, to say to those who are living in Florida, ‘Listen, we want you here in New York. Want you right here in New York City,’” Adams, a Democrat, said. “It’s more than just saying that. It’s also standing up and aligning ourselves with the men and women of LGBTQ-plus community, and state that we are in unison with you and your right to have a self-identification, your right to live the lifestyle, live the life that you choose to live, without any form of harassment.”
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Adams stated that the ad campaign is expected to generate approximately five million views.
Reports indicate that part of the reason for Adams’ attempt to woo the LGBTQ community to relocate from Florida is to reverse the current trend of scores of NYC inhabitants fleeing the city’s skyrocketing crime and taxes for the Sunshine State, which has comparatively much lower taxes and much higher safety standards.
One week ago, Republican Florida Governor Ron DeSantis signed the Parental Rights in Education bill into law, which states “Classroom instruction by school personnel or third parties on sexual orientation or gender identity may not occur in kindergarten through grade three or in a manner that is not age-appropriate or developmentally appropriate for students in accordance with state standards.”
Some Florida residents have been critical of the legislation, labeling it the “Don’t Say Gay” law and claiming that it is discriminatory against the LGBTQ community, including the Walt Disney Company.