IRVINE, CA – Karma Automotive today announced it will be introducing a new name for a family of vehicles in 2021 called the GS Series. The lineup will include updated electrification options, technological advancements and Karma’s first-ever battery electric (BEV) luxury sedan.
To facilitate orders, Karma created a new pre-reservation order site which is now live at http://www.karmaautomotive.com/reserve. For a fully-refundable $100 deposit, interested individuals can reserve a place in line. The GS lineup will retain the same exotic design of the Revero® to continue with the brand’s legacy but will include technological advancements and a price point that will help bring new customers into the brand.
“We are pleased to announce that Karma will now offer our first all-electric vehicle next year as part of the GS series,” said Dr. Lance Zhou, Karma’s CEO. “Cost reductions in the BOM, streamlining our supply chain and standardized production methods also allowed for a new, more attainable pricing structure for the GS lineup allowing for higher market penetration, opening up the market to a larger group of entry level luxury buyers.”Dr. Lance Zhou, Karma’s CEO
ABOUT KARMA AUTOMOTIVE
Karma Automotive, founded in 2014, is a southern California based producer of luxury electric vehicles. Headquartered in Irvine, California with an assembly plant located in Moreno Valley, Karma sells vehicles via its dealer network comprised of 36 locations in North America, Europe, South America and the Middle East. Karma’s Innovation and Customization Center, which opened in 2019 offers world-class engineering, design, customization, and manufacturing services along with electrification platforms. Karma’s flagship vehicle, the Revero® GT, Green Car Journal’s 2020 Luxury Green Car of the Year™, is an electric vehicle powered by dual electric motors that embodies Karma’s goal of offering leading technology with a luxury experience. Every Karma vehicle is created with unparalleled individual care and craftsmanship.