Twitter Making Big Changes As Execs Work To Improve Online Conversation

How To Register and Own Website Addresses (.com, .net, .org, etc) For Under $20/year. [SPONSORED ADVERTORIAL]
To comply with FTC regulations, all links on this site could lead to commissions paid to the publisher. Please see Advertising Disclosure in sidebar.

Twitter is offering the public a new prototype for the Twitter app, which includes a variety of changes to how the platform looks and operates.

SILICON VALLEY – Twitter is rolling out a new prototype that executives say is designed to make the social media platform a friendlier environment for people to navigate, NBC reported Wednesday.

The company offered the public a new prototype for the Twitter app, which includes a variety of changes to how the platform looks and operates. The new version is centered around a new format for conversations and color-coded replies — it supposedly creates a more intuitive experience for users.

Twitter’s new prototype also removes the engagement counts showing how many retweets or “likes” a tweet receives.

The change is supposed to make the platform friendlier and stamp down the possibility of trolling, the report notes.”We’re also actually working on changing the product and changing the policies to improve the health of the conversations,”  Keith Coleman, Twitter’s head of consumer product, told NBC. He was referring to ways the company could prevent the spread of hoaxes and conspiracy theories.

Big Tech is censoring our publication severely reducing our traffic and revenue. (How they do it: NewsGuard) You can support our mission of truthful reporting by making a contribution. We refuse to let Silicon Valley crush us into becoming just another regurgitated, propaganda driven, echo-chamber of traditional news media and we need your support. You can also help by signing up for our featured story emails.

Company executives are  also introducing new features to enhance pictures and video on the app, a move that adds features similar to those found on competitors like Instagram and Snapchat. The new photo feature is also uses deep learning to determine a users’ whereabouts.

“It knows where you are and what’s going on around you,” Coleman said. “So if you’re at SXSW, it knows that, and it will suggest you add the SXSW hashtag.” Twitter’s changes come after Facebook announced March 6 that it would also make substantial changes.

The move would shift the company’s focus from a social network to a platform in which people communicate with smaller groups and their content disappears after a short period of time. Facebook focuses mostly on stoking public conversation, but it also owns closed networks like WhatsApp.

CEO Mark Zuckerberg has made similar promises to focus more on privacy before, but the company continues getting bogged down in controversies, especially as it relates to their handling of private information. Twitter has faced similar problems in the past, as recent media reports show groups used the platform to spread misinformation ahead of the midterm elections.

Follow Chris White on Facebook and Twitter

Comment via Facebook

Corrections: If you are aware of an inaccuracy or would like to report a correction, we would like to know about it. Please consider sending an email to and cite any sources if available. Thank you. (Policy)