Twitter Making Big Changes As Execs Work To Improve Online Conversation

Twitter is offering the public a new prototype for the Twitter app, which includes a variety of changes to how the platform looks and operates.

SILICON VALLEY – Twitter is rolling out a new prototype that executives say is designed to make the social media platform a friendlier environment for people to navigate, NBC reported Wednesday.

The company offered the public a new prototype for the Twitter app, which includes a variety of changes to how the platform looks and operates. The new version is centered around a new format for conversations and color-coded replies — it supposedly creates a more intuitive experience for users.

Twitter’s new prototype also removes the engagement counts showing how many retweets or “likes” a tweet receives.

The change is supposed to make the platform friendlier and stamp down the possibility of trolling, the report notes.”We’re also actually working on changing the product and changing the policies to improve the health of the conversations,”  Keith Coleman, Twitter’s head of consumer product, told NBC. He was referring to ways the company could prevent the spread of hoaxes and conspiracy theories.


FREE DIGITAL SUBSCRIPTION: GET ONLY 'FEATURED' STORIES BY EMAIL

Big Tech is using a content filtering system for online censorship. Watch our short video about NewsGuard to learn how they control the narrative for the Lamestream Media and help keep you in the dark. NewsGuard works with Big-Tech to make it harder for you to find certain content they feel is 'missing context' or stories their editors deem "not in your best interest" - regardless of whether they are true and/or factually accurate. They also work with payment processors and ad-networks to cut off revenue streams to publications they rate poorly by their same bias standards. This should be criminal in America. You can bypass this third-world nonsense by signing up for featured stories by email and get the good stuff delivered right to your inbox.
 

Company executives are  also introducing new features to enhance pictures and video on the app, a move that adds features similar to those found on competitors like Instagram and Snapchat. The new photo feature is also uses deep learning to determine a users’ whereabouts.

“It knows where you are and what’s going on around you,” Coleman said. “So if you’re at SXSW, it knows that, and it will suggest you add the SXSW hashtag.” Twitter’s changes come after Facebook announced March 6 that it would also make substantial changes.

The move would shift the company’s focus from a social network to a platform in which people communicate with smaller groups and their content disappears after a short period of time. Facebook focuses mostly on stoking public conversation, but it also owns closed networks like WhatsApp.

CEO Mark Zuckerberg has made similar promises to focus more on privacy before, but the company continues getting bogged down in controversies, especially as it relates to their handling of private information. Twitter has faced similar problems in the past, as recent media reports show groups used the platform to spread misinformation ahead of the midterm elections.

Follow Chris White on Facebook and Twitter


Comment via Facebook

Corrections: If you are aware of an inaccuracy or would like to report a correction, we would like to know about it. Please consider sending an email to corrections@publishedreporter.com and cite any sources if available. Thank you. (Policy)