Virginia Brewing Company Launching New Beer Called Saturday Morning, Having Flavors Reminiscent of Lucky Charms, Magically Ridiculous

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A Virginia brewing company wants to take you on a mental magic carpet ride back to your childhood, when you scrambled out of bed Saturday mornings to watch cartoons and sift through a box of Lucky Charms to find the colorful marshmallow-y goodness.

Smartmouth Brewing Company is launching an IPA this Saturday, March 2, called “Saturday Morning.” The brew is hyped as having flavors reminiscent of the iconic breakfast cereal. Actual toasted marshmallows and dehydrated marshmallow bits were used in the mash, in a description on the company’s launch announcement. The beer was also hopped and dry-hopped with Galaxy and Calypso hops.

Brewery spokesman Chris Neikirk said that, while the beer is not marketed to children, it is “a beer evoking nostalgia in adults who remember days when Saturday mornings were a time that you sat around watching cartoons and playing games,” in an interview with USA Today.

Neikirk also described the 6.6 percent ABV beer as having a note “sweet and citrus, with orange and pear aromas. It has a soft pillowy body with a slight cereal taste.”

The beer will be available on draft or in cans at the brewer’s Virginia Beach and Norfolk locations, and distributed throughout Virginia to limited restaurants, bars and specialty bottle shops.



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