How Small Businesses Can Save Tremendously by Simply Outsourcing Their Website Administrator or Webmaster Work

NEW YORK, NY – The average salary in the United States for a website administrator or webmaster, according to Salary.com is about $75K per year as of January 31, 2019. This doesn’t necessarily include bonuses, payroll taxes, healthcare and retirement plans either. I’d say when all is said and done it’s a fairly safe bet that a small business owner could figure on roughly a $100K expense per year to have a full-time reliable and experienced person in their office to keep up on their website. That’s a pretty-penny for a small business owner to spend, however, in today’s digital landscape everyone must have a website – and someone, preferably good, needs to work on it.

If your average small business is ready to tackle this important issue then the chosen employee should possess a very good working knowledge of HTML, CSS, light programming such as installing JavaScript’s, and some familiarity with graphics, at the very minimum, resizing and installing them. It’s a significant bonus if the webmaster knows some marketing so he or she could tackle more than site issues and play around with social profiles It’s even more of a bonus, if they have experience with databases, common hosting environments, content management systems, control panels, and server security. If a small business owner could find a candidate who possesses all of this knowledge, they’ve likely hit gold and should hire them right away; however, the salary of this person would likely be even higher than the mentioned average.

So what does a small business do, if they have the need for a website administrator or a webmaster to update, fix, repair, monitor and administer their website, but they can’t necessarily afford this new or ongoing $100K a year expense?

A good idea might be to just outsource this work – and by ‘outsource’, that doesn’t have to mean to some far away land where the worker will be in a totally different time zone or even worse, speak little English. There are plenty of United States based companies from East to West who would be delighted to pick up some ongoing, consistent website work.

Outsourcing this work will to someone outside of their organization seem surprising but it happens all the time, and the cost is tremendously less. I’d go as far as saying that a small business that does decide to outsource their web work is likely saving thousands of dollars per month and could wind up with a better-rounded, more experienced worker at the end of the day. Additionally, if a skill set is required that the worker doesn’t have, their outfit they represent likely does. For instance, if a small business is hiring a webmaster, and suddenly realizes they need someone to recreate a particular graphic, in the event the webmaster can’t do it himself or herself; the firm he or she is representing likely has someone who can – so there could be other hidden benefits to outsourcing.

Let’s look at an example:

Running down the numbers on this ‘outsourcing’ scenario can surely be quite convincing even for the simplest of situations. For example, if you take that $100K a year salary and break it up into months, it’s costing the business owner roughly $8,300 a month to provide a good living wage and benefits for this IT professional.

In an alternative scenario, even if the small business owner was able to find a very skilled, reliable, professional company or individual who was able to provide these services, albeit remotely, for $2,000 a month, the business would be saving a whopping $6,300 per month. And not to mention, this work is now being performed under contract as a service and the business is no longer at risk of fines, state and federal requirements, or insurance they ordinarily would be required to have or sustain, if they have an employee.

As you can see, it could be quite advantageous for a small business owner to take seriously the amount of IT and web work their site actually requires and measure that against whether or not it’s worthwhile to have this work done in-house or remotely by either a web services agency or independent web or IT professional.

The last time I checked, a $6,300 savings per month is something worth thinking about and even if it were to be just half that at $3,150; it could mean the difference between a small business retaining some necessary profits at the end of the month, or going belly-up on its expenses.

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