Netflix says it has 10% of all TV time in the US and discloses some colossal numbers for its shows
Netflix lifted the veil on some of its viewership numbers for top-performing content like “Bird Box.”
While the numbers paint a slightly clearer picture of Netflix’s viewership, it still doesn’t show exactly how many people have viewed the content, as it reported these numbers based on “member households,” which leaves room for ambiguity since subscribers often share accounts.
Overall, Netflix said it serves about 100 million hours of video per day, earning an estimated 10% of all time spent in front of the TV in the U.S.
Netflix said its hit of the season, “Bird Box,” featuring Sandra Bullock and inspiring countless memes, reached 80 million member households in its first four weeks on the streaming service.
By way of comparison, during the week of Jan. 7, the top TV show was an NFL playoff game between the New Orleans Saints and Dallas Cowboys on Sunday Jan. 13, which drew 33 million viewers, according to Nielsen. The top scripted show, “The Big Bang Theory,” drew over 13 million. But Netflix does not view TV as its only competition — in its earnings note, it also said that games like Fortnite compete for attention. Fortnite reportedly draws 200 million players per week.
The company also highlighted several of its international projects. Netflix said its Spanish original, “Elite,” was watched by over 20 million member households worldwide in the first four weeks. “Bodyguard,” co-produced with BBC One, “Baby,” an original series from Italy, and “Protector,” an original series from Turkey, all reached over 10 million member households in their first four weeks, the company said.
There was still one notable hit that Netflix didn’t disclose numbers for: “Black Mirror: Bandersnatch.” Instead, the company discussed in its earnings letter that the technology used to create the movie, its first interactive choose-your-own-adventure-style flick, will be used for interactive projects in the future.